Fares Akkad is the director of Media Partnerships for Facebook and Instagram in the Middle East, Africa & Turkey. Fares and his team work closely with strategic partners supporting them to leverage the Facebook tools to maximize mutually beneficial objectives. Prior to joining Facebook, Fares was the head of Distribution and Digital Business Development at MBC group. Before that, Fares was a management consultant with Booz & Co, where he led several projects for the firm across Media, Technology, and Telecommunication. Fares holds an undergraduate degree in Biotechnology (Cum Laude), a Masters degree in Information Systems (Cum Laude) and an MBA with an emphasis in entrepreneurship and Finance (Highest Distinction).